HP TouchPad firesale sparks corporate PR conspiracy theories
With the unwanted and unloved HP Touchpad now finding itself crowned as the darling of the technology world (albeit fleetingly) HP are reveling in the limelight – to the extent that they may reconsider...
View ArticleHewlett Packard agency quits after 16 years: 'Too much chaos'
The agency that created great campaigns for Hewlett Packard - “The Computer Is Personal Again” and “Everything Is Possible” to name but two - has parted company with the Silicon valley giant after 16...
View ArticleHP partners with Universal Pictures and Illumination Entertainment for launch...
Hewlett Packard has partnered with Universal Pictures and Illumination Entertainment for the launch of the 3D computer graphics feature film Dr. Seuss' The Lorax, which is being released on 27 July.As...
View ArticleFormer Autonomy CEO Mike Lynch claims Hewlett-Packard is ‘watering down’...
Former chief executive of Autonomy, Mike Lynch, has released a statement claiming that Hewlett-Packard is watering down the accusations it had levelled against him over the accounts filed by his old...
View ArticleFacebook founder dips his toe into politics. What next for Zuck?
Whither Mark Zuckerberg? The Facebook founder and wealthiest 28-year-old on the planet is showing a keen interest in public policy and politics. He is leading moves by Silicon Valley figures to explore...
View ArticleHewlett Packard warns of smartwatch cyberattack vulnerability
Computer manufacturer Hewlett Packard has warned those purchasing smartwatches such as the Apple Watch or the Samsung Gear that the gadgets are vulnerable to cyberattack.Testing 10 of the best-selling...
View ArticleGiant Spoon's Adam Wiese wins The Ad Club of New York's Young...
The Advertising Club of New York and Google have named Adam Wiese, associate director of strategy at marketing agency Giant Spoon as the Winner of its Young Innovator Award. Wiese was selected by a...
View Article'It's key to stay focused on emotion in B2B marketing': A...
Gyro chief executive and chief creative officer Christoph Becker recently offered The Drum a few insights going into the coming year for B2B marketers, including his belief that emotion is still...
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